Trade Show Displays – Help in choosing the right option.

Big conference or event coming up, you need a trade show display but are not sure what to do? Don't worry you are not alone. It can be quite confusing when you see all the different styles of trade show displays being promoted. It is important to do some research so you can make a good informed decision, after all you will be stuck with the product for some time.
Here are a few important things to consider when making your decision:

- How long do you need the display for? Will you be using it multiple times?
Durability is important if you need to use it often, a superior quality product is advisable. There are many cheap options in the market currently but these are not durable so beware. Good quality does not necessarily mean more expensive. Ask your supplier for the most durable option.

- Will you have to travel from place to place with it? Is air travel involved?
The weight of the packaged product and size might be critical here, make sure to inquire about a hard case. Also check airline regulations for weight and size restrictions.

- How many staff will be on hand to assist with setup?
Some displays require considerable man power to setup. Tools may also be required. Truss displays and other custom displays with multiple parts fall in this category. However there are options that are light weight and can be setup by a single person without any tools. Simple retractable banners and popup frames with tension fabric is a great option if there are not many staff on hand. Setup and pack up can be a breeze with these options.

- Who is your target audience?
Your display needs to get your message across to your target market, so design considerations are important. If you are targeting different groups at multiple trade shows you may have to change your graphics accordingly. Choose an option that allows for changeable graphics in that case. Exhibiting in different countries may also mean having different language versions. For example French and English banners in different parts of Canada.

- What is the competition doing? You need to stand out from the crowd. It is important if it is a grand event or conference that you have a superior quality booth or one that is comparable to the rest of the exhibitors. Bigger, Brighter, Better but not the opposite. Ask about accessories like lights, TV Monitors, literature stands, floor graphics etc.

- What is the size of the space being offered?
A 10 x 10 foot floor space is common but may change from show to show. Standard popup displays are usually 8 ft wide and 10 ft wide although bigger options are available. Even if you have a 10’ space it is better to go for the 8’ wide display with additional rollup banners.

The above are just some of the points to help you make your decision. If you are in Ontario, Canada and need a trade show display contact Mega Digital Imaging for help in finding the best trade show display.